Using Online Tactics To Promote Your Music

Marketing music through snapshots? Sell music online by taking photographs? Meeting new fans with a click of the digital camera? It’s possible and actually happening RIGHT NOW.

Now that you have an autoresponder lets go over how to use it. Generate a web form and install the html or java script into your website, blog, and band promotion sites. Potential fans will have an opportunity to sign up to your list when they are browsing over your site. It is very important to give something away for free in exchange for their name and email. This gives the customer an incentive to sign up. I suggest you give away a free download of one of your songs. This is a great form of indie online music promotion as more people will become familiar with your music and you will have email addresses to post updates about your band.

True, you’re an original artist/band making original songs, but if you want to get noticed, doing a cover of another artist/band’s music is A-OK. It’s been done countless ways before – even established artists/bands do it. If you do a great cover song, new listeners will be interested in your own stuff. They will Google you, find your track/album on an online store, and thereby selling your songs, your original stuff..

Many artists tend to approach their web promotion thinking that since they have a website and have signed up to a couple of artist showcase sites, that the listeners will just come pouring in. Yes you have managed to target some potential listeners, but you still have to shout, “Hey, over here…you’ll like the sound of this!” A systematic approach to getting listeners to hear your music will attract and maintain their interest. But remember to make sure you have the content ready for the listener to enjoy.

Contact other local bands that may have success in the venue/club and offer to CROSS-Promote by using each other e-mail lists to cross-promote events. (Sign up for the other bands e-mail list to make sure they follow through and send out promotions for your band… and do not forget to send their band info to your e-mail list…) The more successful bands will have large lists. Both bands can win by getting more visibility and may convert fans.

You can add plays and views and get on the Myspace charts. This will get labels and booking agents to take notice of you. In addition fans will see that you are popular and a viral effect will happen getting you even more loyal fans packing your show and buying your music.

2) Ringtones – Most phones now support mp3 ring tones. You can simply use the best parts of your songs to make cool ring tones. Make clips about 15 to 30 seconds long and you have ring tones ready to go!

One may also think about the blog title, domain name, description and content. Here, one has to take your time in thinking about a catchy but relative domain name. It is very difficult to find the domain name wanting as most one, two and three word top level domain names.

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